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Insights

Nuggets of wisdom from Lihi Pinto on tripling revenue, B2B SaaS marketing, and building startup growth engines. Hopefully they'll be useful to your journey too.

Featured

10 Jul 2025

CRO and CMO as a Service: The Growth Boost Your Startup Has Been Waiting For

When your startup starts gaining traction — that’s exactly when the real challenges begin. It’s hard to acquire new customers consistently, and marketing feels like throwing darts in the dark.

Revenue

All Articles

8 Jul 2025

How to Write Strategic, Precise, and High-Impact Marketing Prompts

AI is only as good as the prompts you give it. Learn how to craft marketing prompts that produce content your team can actually use.

Strategy

7 Jun 2025

Accelerate SaaS Growth with CRO & CMO as a Service

Discover how combining fractional CMO and CRO leadership creates a unified growth engine for B2B SaaS startups.

Revenue

30 May 2025

The Future Is Here — and It’s Not What We Feared

AI isn’t replacing marketers. It’s giving the best ones superpowers. Here’s what the future of marketing actually looks like.

Strategy

1 Apr 2025

Maximizing Your Startup’s Growth in Q4 2024 with CRO as a Service

Q4 is make-or-break for many startups. Learn how CRO-as-a-Service accelerates pipeline and closes the year strong.

Revenue

30 Aug 2024

Unlocking Growth: CRO as a Service for SaaS B2B Startups

Why more B2B SaaS companies are turning to fractional CRO leadership to align marketing, sales, and customer success.

Revenue

24 Mar 2024

How a Fractional CMO Can Transform Your Startup

Fractional CMOs bring executive-level marketing leadership without the overhead. Here’s what to expect and how to get the most out of the engagement.

Strategy

21 Mar 2024

Unlocking Growth Potential: Understanding CMO Services and the Rise of CMO as a Service

The CMO-as-a-Service model is growing fast. Understand what it is, why it works, and how it differs from traditional consulting.

Strategy

24 Jun 2023

Exploring the Rise of CMO-as-a-Service

Why the fractional CMO model is becoming the default for high-growth B2B SaaS startups that need senior marketing leadership.

Strategy

1 Jun 2023

5 Key Insights from Vitafoods Europe 2023: Unleashing the Power of Branding and Marketing for Nutraceutical and Food Tech Companies

Lessons on branding, positioning, and go-to-market from one of Europe’s largest B2B food-tech events.

Strategy

Listen & learn

Triple & Co. Podcast

Short, sharp episodes on real-world B2B marketing challenges solved with AI. No fluff. No theory. Just battle-tested strategies.

Browse Episodes

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