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CRO as a Service for B2B & SaaS

CRO as a Service: One Leader Owns Your Whole Revenue Number

Marketing hits its MQL target. Sales hits its activity target. Customer success hits its ticket target. And revenue still misses the plan.

That is not a team problem. It is an ownership problem. CRO as a Service puts one accountable leader over the entire funnel, from first touch to closed-won to expansion, backed by a supervised AI team that builds the forecasts, dashboards, and demand programs your revenue depends on. One number. One owner.

Book a 30-Minute Revenue Diagnostic →Only need marketing leadership? See CMO as a Service →

15+ years in B2B SaaS · $70M+ raised with our playbooks · One revenue owner, not three

Lihi Pinto, CRO as a Service for B2B SaaS

The problem

Revenue Does Not Leak From Teams. It Leaks From the Gaps Between Them.

Every team is doing its job. That is exactly why the number keeps missing.

Marketing is measured on leads, so it optimizes for volume. Sales is measured on activity, so it chases everything and trusts nothing. Customer success is measured on tickets, so expansion never gets built. Three teams, three scoreboards, and no single person who owns the connection between a marketing dollar and a renewal.

So the founder becomes the CRO by default: relaying context between teams, reconciling three forecasts into one board slide, and discovering the leaks only after the quarter closes. That is not a strategy. It is a full-time job nobody was hired for.

You do not need more activity in each team. You need one person accountable for the number they add up to.

The Triple & Co. model

One Owner Over the Funnel. One Supervised AI Team Underneath.

Triple & Co.'s CRO as a Service runs on our Woman in the Loop (WIL) model: one senior human owning the revenue number, one integrated AI execution layer building the work behind it.

Lihi Pinto Owns Your Revenue Number

15+ years scaling B2B SaaS, $70M+ raised on her go-to-market playbooks. Positioning, pipeline architecture, pricing, forecasting, and board reporting sit with one accountable executive who owns the outcome, not three teams optimizing three metrics.

A Digital COO Connects the Funnel

Briefs, QA, sequencing, and cross-team coordination run automatically inside one system. Marketing, sales, and customer success work from the same data and the same messaging, so deals stop leaking in the handoffs between them.

8 Specialized AI Agents Execute Daily

Camille, Vega, Rex, Zara, Nova, Atlas, Sage, and Lumen cover demand, content, campaigns, analytics, and reporting. Atlas runs the forecasts and funnel dashboards the whole number depends on, and nothing ships without human review.

Demand

Pipeline built on ICP fit and message-market fit, not vanity MQLs.

Conversion

Clean stage criteria and lead scoring sales actually trusts and works.

Expansion

Customer success wired into the revenue plan, so net retention compounds.

Siloed Teams vs. One Revenue Owner

Marketing, sales, CS in silosCRO as a Service (WIL)
Who owns the revenue numberSplit across three teamsOne accountable CRO
Marketing to sales handoffLeads pass, trust does notShared definition of qualified
ForecastingThree spreadsheets, one guessOne board-ready forecast
Customer successAn afterthought post-saleBuilt into the revenue plan
Output cadenceMonthly reviewsDaily shipped work

Stop reconciling three scoreboards. Own one.

Book a 30-Minute Revenue Diagnostic →

Your AI team

Meet the Agents Behind the Execution

Eight AI specialists, each trained for a specific marketing function, supervised by Lihi, zero unsupervised output.

Meet all agents in detail →

15+

Years Experience

$70M+

Capital Raised

3

Teams, One Number

8

AI Agents, Supervised

FAQ

CRO as a Service, Explained

CRO as a Service is a subscription model that puts one accountable Chief Revenue Officer in charge of your entire funnel, from demand generation through sales to customer success and expansion, without hiring a full-time executive. At Triple & Co., Lihi Pinto owns the revenue number and the go-to-market strategy, while a supervised team of 8 AI agents and a digital COO execute the pipeline, forecasting, and reporting daily. You get revenue ownership plus execution in one engagement.
A CMO owns marketing: positioning, demand, brand, and pipeline creation. A CRO owns the whole revenue engine: marketing, sales, and customer success under one strategy and one number. If your marketing, sales, and CS teams each hit their own metrics while total revenue still misses plan, that is a coordination gap a CRO closes. Triple & Co. offers both entry points and will recommend the right one on your diagnostic call.
Usually between Series A and Series C, when there is real pipeline but revenue is leaking between teams: marketing passes leads sales does not trust, deals stall in handoff, and churn quietly erases new bookings. A fractional CRO gives you senior revenue leadership and the systems to fix those leaks, without the $350K+ cost and long search of a full-time hire.
The first two weeks are diagnostic: full-funnel audit, pipeline math, handoff analysis, and churn review. By week three you have a prioritized revenue plan with shared targets across marketing, sales, and CS, and the agent team is already building the dashboards and demand programs behind it. By day 90 you should have clean stage criteria, a forecast your board can trust, and weekly shipped work, not a strategy deck waiting on headcount.
Yes, most of our client base sells into the US and Europe. Our operating model is async by design: fluent English, coverage across US and European business hours, and the Start-Up Nation playbook of scaling globally from day one. The AI execution layer runs around the clock, so turnaround is usually faster than a local hire.

Only need senior marketing leadership? See our CMO as a Service engagement.

Own the Number.

One leader accountable for revenue across marketing, sales, and customer success. One team executing it every week.

Book a 30-Minute Revenue Diagnostic →

Bring your funnel numbers. We'll show you exactly where revenue is leaking.

Book a Diagnostic Call →