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Head of Growth as a Service for B2B & SaaS

A Fractional Head of Growth Who Owns the Whole Growth System

You have product-market fit. You have traffic. And growth has quietly flattened, while the founder is still the one running acquisition on nights and weekends.

That is not a channel problem. It is an ownership problem. Head of Growth as a Service puts one accountable leader over acquisition, activation, and retention, backed by a supervised AI team that ships experiments, landing pages, and dashboards every week. Growth as a system, not a headcount gamble.

15+ years in B2B SaaS · $70M+ raised with our playbooks · Experiments shipped weekly

Lihi Pinto, fractional Head of Growth for B2B SaaS

The problem

Growth Does Not Stall From a Lack of Effort. It Stalls From a Lack of an Owner.

Everyone is busy. That is exactly why growth keeps flattening.

An agency runs ads against last quarter's brief. A freelancer redesigns a page. The founder tries three ideas from a podcast. Each move is reasonable on its own, and none of them add up, because no single person owns the funnel math or decides which bet matters next.

So growth becomes a pile of disconnected tactics, measured in clicks nobody can tie to revenue. Retention leaks quietly at the bottom while everyone crowds the top of the funnel. The result is motion without compounding.

You do not need more tactics. You need one person who owns the growth system and the velocity to test it.

The Triple & Co. model

One Owner Over Growth. One Supervised AI Team Running the Experiments.

Triple & Co.'s Head of Growth as a Service runs on our Woman in the Loop (WIL) model: one senior human owning the growth system, one integrated AI execution layer shipping the work behind it.

Lihi Pinto Owns Your Growth System

15+ years scaling B2B SaaS, $70M+ raised on her go-to-market playbooks. The growth strategy, the experiment roadmap, and the metrics that matter sit with one accountable leader who owns the outcome, not a rotating cast of freelancers optimizing single channels.

A Digital COO Runs the Experiment Loop

Hypotheses, briefs, QA, and sequencing run automatically inside one system. Every experiment is scoped, shipped, measured, and either scaled or killed, so growth compounds through learning velocity instead of stalling between one-off projects.

8 Specialized AI Agents Execute Daily

Rex, Camille, Nova, Zara, Atlas, Vega, Sage, and Lumen cover campaigns, content, research, landing pages, and analytics. Atlas builds the funnel dashboards every experiment depends on, and nothing ships without human review.

Acquisition

Channel economics and message-market fit, so new pipeline is built on ICP fit and not vanity clicks.

Activation

Onboarding and first-value moments instrumented, so signups become engaged, expanding accounts.

Retention

Retention and expansion loops wired into the plan, so growth compounds instead of leaking out the bottom.

Scattered Tactics vs. One Growth Owner

Agencies, freelancers, founder timeHead of Growth as a Service (WIL)
Who owns growthThe founder, on top of everything elseOne accountable growth leader
How growth happensRandom acts of marketingA ranked experiment roadmap
Experiment velocityA test when someone has timeTests shipped every week
The funnelAcquisition only, retention ignoredAcquisition to activation to retention
ReportingChannel vanity metricsOne instrumented growth dashboard

Stop running random acts of marketing. Run a system.

15+

Years Experience

$70M+

Capital Raised

3

Stages, One Loop

8

AI Agents, Supervised

FAQ

Head of Growth as a Service, Explained

A fractional Head of Growth is a senior growth leader who owns your acquisition, activation, and retention system part-time, without a full-time executive salary. At Triple & Co., Lihi Pinto sets the growth strategy, the experiment roadmap, and the metrics that matter, while a supervised team of 8 AI agents runs the campaigns, builds the landing pages and dashboards, and ships tests every week. You get senior growth ownership plus daily execution in one engagement.
A CMO owns marketing broadly: brand, positioning, demand, and pipeline. A Head of Growth (or CGO) owns the growth engine specifically: the loops and experiments that move acquisition, activation, conversion, and retention as one measurable system. In practice the roles overlap, so on your diagnostic call we recommend the right entry point. If your problem is that growth is stalling and nobody owns the experiment velocity, a Head of Growth is usually the fit.
Usually once you have product-market fit and early traction but growth is plateauing, when the founder is still running acquisition personally, or when marketing ships activity but no one owns the funnel math end to end. A fractional Head of Growth gives you senior ownership of the growth system and the experiment cadence to unlock the next stage, without the $300K+ cost and long search of a full-time hire.
The first two weeks are diagnostic: funnel audit, activation and retention analysis, channel economics, and a ranked list of growth bets. By week three you have a prioritized experiment roadmap with clear metrics, and the agent team is already shipping the tests, landing pages, and dashboards behind it. By day 90 you should have a working experiment cadence, instrumented funnel metrics, and a handful of validated wins, not a growth deck waiting on headcount.
Yes, most of our client base sells into the US and Europe. Our operating model is async by design: fluent English, coverage across US and European business hours, and the Start-Up Nation playbook of scaling globally from day one. The AI execution layer runs around the clock, so experiment turnaround is usually faster than a local hire.

Need one leader over marketing, sales, and customer success? See our CRO as a Service engagement.

Own the Growth Loop.

One leader accountable for acquisition, activation, and retention. One team shipping experiments every week.

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