B2B Marketing in Israel
Israeli B2B Marketing, Built to Sell Globally
Israel builds world-class B2B products. The bottleneck is rarely the technology. It is telling the story in a way that lands with a US or European buyer.
Triple & Co. is an AI-powered B2B marketing partner based in Israel, built for companies selling into global markets. You get senior go-to-market leadership from Lihi Pinto plus 8 supervised AI agents executing daily, in fluent English, tuned to how American and European buyers actually decide.
Built in Israel, the Start-Up Nation · $70M+ raised · Native English and Hebrew
The problem
Great Israeli Products, Held Back by Marketing Built for the Wrong Buyer
Israeli B2B companies are engineering-first and global by necessity, since the home market is small. But the marketing is often an afterthought: built by technical founders, translated a bit awkwardly, and aimed at a buyer thousands of kilometers away whose expectations are different.
The usual fixes each fall short. A local agency may not understand the US buyer or write in truly native English. An expensive US agency does not understand the Israeli company or its budget. Hiring a marketing team abroad is slow, costly, and hard to manage across timezones.
So the founder becomes the marketer, carrying the positioning into every investor and sales conversation, while world-class technology waits for a story that matches it.
Israeli B2B companies do not need a translator or a distant agency. They need a partner who understands both the company and the global buyer, and who ships.
The Triple & Co. model
Israeli Roots. Global Go-To-Market.
Triple & Co. runs on our Woman in the Loop (WIL) model: senior human judgment directing a supervised AI execution layer, built from day one to sell from Israel into the US and Europe.
Lihi Pinto Owns Go-To-Market
15+ years scaling B2B SaaS, $70M+ raised on her playbooks, fluent in English and Hebrew. Lihi owns positioning, messaging, and pipeline strategy for the global buyer, so the story is built for the market you sell into, not the one you sit in.
A Digital COO Runs It Async
Our operating model works across timezones by default, overlapping US and European hours. Briefs, QA, and handoffs run automatically, so distance never slows the work down.
8 Specialized AI Agents Execute Daily
Camille, Vega, Rex, Zara, Nova, Atlas, Sage, and Lumen produce content, campaigns, research, and creative in native English, reviewed by Lihi before anything ships.
How Israeli B2B Companies Usually Buy This
| Local agency | US agency | Triple & Co. (WIL) | |
|---|---|---|---|
| Understands your company | Yes | Rarely | Yes |
| Understands the US and EU buyer | Sometimes | Yes | Yes |
| Native English content | Varies | Yes | Yes |
| Fits an Israeli budget | Often | Rarely | Yes |
| Time to first output | Weeks | Weeks | Days |
You get a partner who understands the Israeli company and the global buyer, with the output of a full team and a budget that makes sense.
Your AI team
Meet the Agents Behind the Execution
Eight AI specialists, each trained for a specific marketing function, supervised by Lihi, zero unsupervised output.
Start-Up Nation DNA
Global From Day One, By Default
Israel is the densest startup ecosystem on earth and the proving ground where B2B companies learn to sell globally from a small home market. That is our default setting.
Fluent in Your Market
Native English and Hebrew, with deep experience selling into US enterprise, European mid-market, and global developer audiences, so the message reads like it was written for the buyer, because it was.
Async by Design
Our AI execution layer works around the clock and Lihi overlaps with US and European hours. Most clients say we respond faster than their in-house teams did.
A Track Record You Can Verify
Our founder's companies and work have been covered in TechCrunch, Calcalist, and Globes. The playbooks behind $70M+ in funding are the same ones we run for clients.
As covered in TechCrunch · Calcalist · Globes
FAQ
Israeli B2B Marketing Questions, Answered
Curious what an outsourced marketing leader costs in Israel? Read our guide on the cost of an outsourced CMO in Israel for a breakdown.
Sell Your Israeli Product to the World
One senior operator who knows the Israeli company and the global buyer. One supervised AI team. Marketing built to sell abroad.
Book a 30-Minute Revenue Diagnostic →No pitch. You will leave with 3 specific growth gaps, whether we work together or not.