AI analytics and attribution, supervised
Know Where Every Marketing Dollar Actually Works
Most B2B teams have dashboards. Almost none have answers: which channel drives pipeline, what CAC really is, and where the next dollar should go.
Triple & Co. runs analytics as a function: Atlas unifies your marketing and sales data, builds full-funnel attribution, and delivers the dashboard your leadership actually reads, plus a budget reallocation plan with ROI projections. Lihi Pinto reads the same numbers and acts on them inside the same engagement.
Full-funnel attribution · Board-ready reporting · Included in engagements from $5,000/month
The problem
Data Everywhere. Answers Nowhere.
The typical B2B stack has the data: HubSpot or Salesforce, GA4, LinkedIn Ads, product analytics. What it does not have is one coherent view. Marketing reports MQLs, sales reports pipeline, and finance reports spend, and the three never reconcile. Board meetings run on screenshots and vibes.
Attribution is where it breaks worst. Long B2B cycles with six touchpoints across four channels defeat last-click logic entirely, so the channels that start deals get starved while the channels that close them get credit. Budget follows the wrong signal for quarters at a time.
Hiring your way out is expensive: a marketing ops analyst is a full salary, an analytics consultancy is a project that ends, and both still need someone senior to decide what the numbers mean.
The question is never 'do we have the data'. It is 'who owns the answer, and what changes because of it'.
The Triple & Co. model
Atlas Runs the Numbers. Lihi Moves the Budget.
The analytics engine pairs a specialist agent with a senior operator who is accountable for the same pipeline number the dashboard reports.
Atlas Unifies the Data
Atlas connects your marketing and sales data into one view, tells you where budget is actually working, and builds the dashboards your leadership needs: full-funnel attribution, a performance dashboard, and a budget reallocation plan with ROI projections.
Attribution Built for B2B Cycles
Multi-touch, full-funnel attribution built for long cycles and multiple stakeholders, so the channels that open deals and the channels that close them both get honest credit.
The Analyst and the Decision-Maker Are One Team
Lihi Pinto reads the same dashboard, owns the pipeline number, and reallocates spend inside the same engagement, so insight becomes action in the same week instead of the next planning cycle.
How B2B Teams Usually Buy Analytics
| Ops hire | Analytics consultancy | Triple & Co. engine | |
|---|---|---|---|
| Full-funnel attribution | If they have time | One-time build | Built and maintained |
| Leadership reporting | Depends on the hire | Handed off at project end | Board-ready, continuous |
| From insight to action | Escalated up | Not their job | Same team owns the number |
| Cost | Full salary plus tools | Five-figure project | Included in one engagement |
| Maintenance | Single point of failure | Decays after handoff | Runs continuously |
You get the analytics function and the executive who acts on it, in one engagement instead of a hire plus a consultancy.
Your AI team
Meet the Agents Behind the Execution
Eight AI specialists, each trained for a specific marketing function, supervised by Lihi, zero unsupervised output.
Built for B2B
Numbers Your Board Actually Trusts
The engine is built for how B2B revenue actually gets measured: pipeline, CAC payback, and funnel conversion, reported the way investors expect.
One Source of Truth
Marketing, sales, and spend reconcile in one view, so the Monday pipeline number and the board deck number are the same number.
CAC and Payback, Honestly Computed
Fully loaded CAC by channel and segment, with payback periods, so pricing and budget conversations run on real unit economics.
Reallocation, Not Just Reporting
Every quarter ends with a concrete budget reallocation plan and projected ROI, because a dashboard that does not move money is furniture.
FAQ
AI Analytics Questions, Answered
Want one leader accountable for the whole revenue number? See CRO as a Service .
Stop Reporting. Start Reallocating.
One supervised analytics engine: attribution, board-ready dashboards, and budget moves, owned by the same team that owns your pipeline.
Book a 30-Minute Revenue Diagnostic →No pitch. You will leave with 3 specific growth gaps, whether we work together or not.