Research
Nova
Finds the questions your buyers ask, what competitors publish, and the topics worth owning this month.
Managed B2B social media · LinkedIn first · Led by Lihi Pinto
Social media with creative ownership and commercial purpose.
Led by Lihi Pinto. Created and published by Triple & Co. Not another social media tool: a B2B social team built around what your business needs to communicate, who it needs to reach, and how it can contribute to revenue. Every month you see what reached your HubSpot.
Lihi + 8 AI agents on every package. A 30-minute call, no preparation needed.
Sound familiar?
Your business is sharper than your feed.
We work with B2B service and technology companies that have a clear offer, real traction, and expertise worth sharing, but not the internal capacity to own social every week.
Built for
- SaaS
- AI
- Cybersecurity
- Agritech
- Foodtech
- Defense
- Consultancies
- Specialist tech services
- 01
Your online presence does not reflect the quality of the business behind it.
- 02
Your founder has real expertise and opinions. Publishing still happens in bursts.
- 03
Every post waits on the founder for the idea, the draft, and the follow-up.
- 04
Product updates and customer stories rarely turn into content worth reading.
- 05
You have a social media tool, or could buy one. What you are missing is the people to fill it.
We take ownership of the month: direction, creation, review, and publishing. You bring the expertise and the approvals.
Your team
Lihi + 8 agents. One social team.
Every package includes all eight Triple & Co. AI agents as your production team, working alongside Lihi. They research, write, design, edit, adapt, publish, and measure. Lihi sets the direction, contributes to the work, and reviews every piece before it reaches you.
Campaigns
Rex
Turns your commercial priorities into campaigns, angles, and calls to action for the calendar.
Copy in your voice
Camille
Drafts founder and company posts in two distinct voices, from your positioning and approved facts.
Design
Vega
Designs carousels, images, and branded visuals to your brand system.
Direction and final review
Lihi Pinto
- Sets the monthly direction
- Contributes ideas, angles, and copy
- Reviews every piece before it reaches you
Video
Lumen
Scripts, edits, and captions short videos from your assets or your founder's own recordings.
Adaptation
Sage
Adapts every original piece for each managed account and format, so one idea works wherever it fits.
Calendar and publishing
Zara
Runs the monthly calendar, the approvals queue, and scheduling across your accounts.
Tracking and reporting
Atlas
Tags every link, follows what reaches your HubSpot, and builds the monthly results report.
The agents do the production work. Lihi is accountable for the quality, and you approve before anything is published. Meet the agents
Who is in charge
Lihi leads your social. Personally.
Lihi Pinto founded Triple & Co. She is accountable for the direction and quality of your social presence, and the Triple & Co. team produces and publishes the work. Here is what she owns, in every package.
What Lihi owns
- 1
Positioning and founder voice
She leads discovery at the start, so content sounds like your founder and reflects how you actually sell.
- 2
Monthly content direction
Each calendar follows your commercial priorities, the questions your buyers ask, and the calls to action that matter now.
- 3
Creative contribution
She contributes ideas, angles, and copy to the work itself, not only to the brief.
- 4
Production orchestration
She directs the eight Triple & Co. agents across research, writing, design, video, publishing, and reporting.
- 5
Personal batch review
She reviews every monthly batch before it reaches you.
What you bring
- Your expertise and point of view
- Approved facts, assets, and customer stories
- Business updates and priorities
- Timely approval of each monthly batch
- Access to HubSpot (or your CRM) for the results report
You stay the source of truth on facts and priorities. We take the ideas, drafts, design, scheduling, and follow-through off your plate.
$70M+
raised at Syte.ai, where Lihi was founder and CRO
0 to $14M
ARR built as the company's first salesperson
46 people
marketing and sales organisation she led
Software or a team?
A tool needs a team. We are the team.
Social media platforms are good at publishing, inboxes, and dashboards. They still need people to come up with the ideas, write, design, and post every week. Here is who does the work in each model.
Ideas and monthly direction
With software: Your team
With Triple & Co.: Lihi, tied to your commercial priorities
Writing, design, and video
With software: Your team
With Triple & Co.: 8 Triple & Co. agents, directed and reviewed by Lihi
Quality review
With software: Your team, when there is time
With Triple & Co.: Lihi, every monthly batch
Scheduling and publishing
With software: Your team, inside the tool
With Triple & Co.: We do it, once you approve
Employee advocacy
With software: Your people share from a content board
With Triple & Co.: We write posts for 2 to 5 team members, in their own voice
Pipeline reporting
With software: Dashboards your team sets up and reads
With Triple & Co.: A monthly results report from your HubSpot, with Lihi's read on it
What you need to start
With software: A license, a setup project, and people to run it
With Triple & Co.: Your expertise, approvals, and HubSpot access
Already have an in-house social team that needs better tooling? A platform may be the better fit, and we will tell you so on the call.
Three packages
Three levels of volume. One standard of ownership.
The packages differ by content volume and channel coverage. Lihi's positioning work, commercial direction, creative contribution, and batch review come with every one.
Social Essentials
A consistent founder and company presence on LinkedIn.
12original pieces a month
8 written or visual · 4 short videos
2 managed accounts on 1 platform
- Founder LinkedIn profileIncluded
- Company LinkedIn pageIncluded
- Instagram, Facebook, X, TikTokNot included
Lihi + all 8 agents, with Lihi's batch review
Social Growth
More content and a presence on two additional channels.
20original pieces a month
14 written or visual · 6 short videos
4 managed accounts on 3 platforms
- Founder LinkedIn profileIncluded
- Company LinkedIn pageIncluded
- Instagram, Facebook, X, TikTokChoose 2 of 4
Lihi + all 8 agents, with Lihi's batch review
Social Complete
The highest content volume and coverage across all five platforms.
30original pieces a month
22 written or visual · 8 short videos
6 managed accounts on 5 platforms
- Founder LinkedIn profileIncluded
- Company LinkedIn pageIncluded
- Instagram, Facebook, X, TikTokAll 4
Lihi + all 8 agents, with Lihi's batch review
Written or visual piece Short video
Proposed package levels. We confirm the right scope with you on the call.
Add-on · Works with any package
Employee advocacy for 2 to 5 team members
Your people reach buyers your company page never will. We make it easy for them to show up.
- Posts written for each team member, in their own voice, for their personal LinkedIn profile
- Drawn from your monthly calendar, so your people amplify the same priorities as the company
- Reviewed by Lihi with the monthly batch, then approved by each team member
- We publish with their approval, or hand over ready-to-post drafts. No sharing tool to log in to.
Volume per person is agreed on the call.
Included · Every package
A monthly results report
Social should show up in your pipeline, not only in likes. Every month you see what it contributed.
- Tracked links on every post
- Each link carries tracking tags, so visits from social show up by account, post, and campaign.
- What reached your HubSpot
- The visits, form fills, contacts, and deals that came through those links.
- Reach and engagement
- By account and by piece, so we can see what is working and what is not.
- Next month's direction
- Lihi's read on the numbers and what changes in the next calendar.
Not on HubSpot? We agree the setup on the call.
Everything a publishing platform does, handled for you
Campaigns, calendar, approvals, assets, and governance are part of the service. Your team never has to learn or run a publishing tool.
Campaign-based publishing
Every post is tied to a campaign or business priority, so the report shows what each campaign contributed.
One calendar across every account
You see the whole month across founder, company, team members, and channels before anything goes live.
Approvals that fit your team
Comment on any piece in the batch. Add approvers such as legal or product if you need them.
Your brand asset library
We keep your approved logos, visuals, product shots, and footage in one place, so every piece stays on brand.
Compliance checks
Every piece is checked against your banned words, claims rules, and approval rules before it is scheduled.
Pause on request
If something happens in your market or your business, tell us and we pause scheduled posts.
Included in every package
- All 8 Triple & Co. AI agents as your production team, working alongside Lihi
- Initial positioning and founder-voice discovery led by Lihi
- A monthly content calendar tied to your business priorities
- Copywriting, branded design, and your short-video allowance
- Adaptation for each of your managed accounts
- Lihi's creative direction, orchestration, and contribution
- Lihi's personal review of every monthly batch
- Your approval, with one consolidated revision round per batch
- Scheduling and publishing of approved content
- LinkedIn first: your founder profile and company page in every package
- A monthly results report from your HubSpot, with direction for the next calendar
How we count
Your allowance is one monthly pool of original pieces, shared across your managed accounts. It is not a number of new pieces per account.
- Platform
- A network, such as LinkedIn or Instagram.
- Account
- A profile we manage. LinkedIn counts twice: your founder profile and your company page.
- Original piece
- One new post, carousel, or short video. Your monthly allowance is one shared pool across your accounts.
- Publication
- One piece published on one account. Resizing, captions, and platform formatting never use up another piece.
1
original short videocounts as 1 piece from your pool
- Founder LinkedIn
- Company LinkedIn
- TikTok
= 1 original piece, 4 publications
Founder and company LinkedIn have distinct voices, so they are not copies of each other. Not every piece suits every channel, so we only publish where it fits.
Two ways to make video, in any package
Your short-video allowance works either way, or as a mix. Videos run about 30 to 60 seconds.
Option A
Without client filming
Brand-led videos made from your approved assets, product footage, screenshots, simple motion graphics, and suitable licensed material.
- Product walkthroughs and feature updates
- Customer-story and proof-point videos
- Framework and explainer motion pieces
Option B
With client filming
Founder-led videos from recordings you make on a phone or webcam. We provide the scripts, recording guidance, editing, captions, and publishing.
- Founder perspective and opinion pieces
- Answers to the questions buyers keep asking
- Behind-the-scenes and team moments
We do not travel to film, and neither approach needs an AI avatar or a synthetic version of anyone.
A sample month
What a month could look like.
Illustrative example.SignalWorks is a fictional B2B AI operations company, not a Triple & Co. client. Real calendars follow your priorities and channels.
signalworks · october 2026 · social growth
Your October batch
20 original pieces across 4 accounts, planned around one monthly narrative.
- Reviewed by Lihi
- Awaiting your approval
- 1 revision round
Week 1
Problem and perspective
5 piecesMon
Why most ops teams measure the wrong thing
Short video, founder voice, published on Founder LinkedIn, Instagram, Facebook.
Tue
5 signals your operations data is lying to you
Carousel, company voice, published on Company LinkedIn, Instagram, Facebook.
Wed
The hidden cost of a 48-hour reporting lag
Text post, company voice, published on Company LinkedIn, Instagram, Facebook.
Thu
I used to think more dashboards meant more control
Text post, founder voice, published on Founder LinkedIn.
One number: how often most ops teams rebuild the same report by hand
Image, company voice, published on Company LinkedIn, Instagram, Facebook.
Week 2
Evaluation and workflow
5 piecesMon
How to evaluate an AI ops platform without a 90-day pilot
Text post, founder voice, published on Founder LinkedIn.
Tue
Walkthrough: from raw signal to a decision in one screen
Short video, company voice, published on Company LinkedIn, Instagram, Facebook.
Wed
Three questions to ask any vendor about data lineage
Text post, company voice, published on Company LinkedIn.
Thu
The SignalWorks workflow in 6 steps
Carousel, company voice, published on Company LinkedIn, Instagram, Facebook.
Fri
The evaluation mistake I see on almost every call
Short video, founder voice, published on Founder LinkedIn, Instagram, Facebook.
Week 3
Evidence and measurement
6 piecesMon
Customer story: how a 40-person ops team cut incident triage time
Text post, company voice, published on Company LinkedIn.
Tue
The metric that finally convinced our CFO
Text post, founder voice, published on Founder LinkedIn.
Customer voice: 60 seconds with an ops lead
Short video, company voice, published on Company LinkedIn, Instagram, Facebook.
Wed
Product update: anomaly detection on every pipeline
Short video, company voice, published on Company LinkedIn, Instagram, Facebook.
Thu
Before and after: one team's weekly reporting hours
Image, company voice, published on Company LinkedIn, Instagram, Facebook.
Fri
What our customers measure that most teams do not
Text post, founder voice, published on Founder LinkedIn.
Week 4
Readiness and conversation
4 piecesMon
Are you ready for AI in operations? Four honest checks
Short video, founder voice, published on Founder LinkedIn, Instagram, Facebook.
Tue
The five questions to bring to a first call with us
Text post, company voice, published on Company LinkedIn.
Wed
Readiness checklist for ops leaders
Image, company voice, published on Company LinkedIn, Instagram, Facebook.
Fri
What I would do in my first 30 days as an ops leader today
Text post, founder voice, published on Founder LinkedIn.
- Founder LinkedIn
- 8
- Company LinkedIn
- 12
- 12
- 12
- X
- 0
- TikTok
- 0
44 publications across 4 accounts
This example selects Instagram and Facebook as the two additional channels. Choosing TikTok instead changes the count, because only suitable video pieces go there.
Five pieces from the same month, finished.
Illustrative previews for SignalWorks. The voice, the formats, and the adaptation are what you would receive; the company and its numbers are invented.
Maya Lev
CEO at SignalWorks · 1d
Most ops teams measure the wrong thing.
Not because they lack data. Because the metric that is easiest to pull is rarely the one that moves the business.
Time to detect gets reported every week. Time to a decision almost never does. The gap between the two is where incidents become outages.
If you only track one number this quarter, track the second one. It is harder to measure and it is the one your CFO will ask about.
#operations #b2bsaas #aiops
SignalWorks
2,140 followers · 2d
Your dashboards look fine. Here are five ways your operations data is quietly lying to you.
SignalWorks1 / 6
5 signals your operations data is lying to you
And the one check that catches each of them
Swipe
signalworks.ai
One number
Every month.
That is how often most ops teams rebuild the same report by hand.
signalworks.ai Rebuilding the same report every month is not reporting. It is a backlog with a chart on top. Link in bio for the checklist.
Founder · SignalWorks
The evaluation mistake I see on almost every call
Recorded by the founder on a phone. Scripted, edited, captioned, and published by Triple & Co. One cut for LinkedIn, one 9:16 cut for Instagram and TikTok.
SignalWorks
2,140 followers · 5d
A 40-person ops team was triaging incidents from three tools and a spreadsheet. Here is what changed in 60 days.
Customer story
From three tools and a spreadsheet to one triage view
- Before: alerts checked in three places
- After: one queue, one owner per incident
How it works
One month, six clear steps.
Scroll through a month of work and see who does what, from your brief to the results report.
- You
Step 1: You, Share your priorities
Offers, launches, buyers, and what the business needs this quarter.
- Lihi
Step 2: Lihi, Shapes the direction
Positioning, founder voice, and the monthly calendar, with buyer research from Nova and campaign angles from Rex.
- 8 agents
Step 3: 8 agents, Create the batch
Camille writes, Vega designs, Lumen edits the videos, and Sage adapts each piece for every account.
- Lihi
Step 4: Lihi, Reviews every piece
The whole batch, before it reaches you.
- You
Step 5: You, Approve
With one consolidated revision round per monthly batch.
- Zara + Atlas
Step 6: Zara + Atlas, Publish and report
Zara schedules and publishes. Atlas tracks every link and builds the monthly results report, and Lihi sets next month's direction.
Questions
Before you book
A platform gives your team software to plan, publish, and measure. Your team still comes up with the ideas, writes, designs, and posts. We are the team: Lihi leads the direction, eight Triple & Co. agents create and publish, and you approve. If you already have an in-house social team that needs better tooling, a platform may be the better fit, and we will say so on the call.
They are the production team behind your social media. Nova researches, Rex plans campaigns, Camille writes, Vega designs, Lumen edits video, Sage adapts each piece for every account, Zara runs the calendar and publishing, and Atlas tracks links and builds the monthly report. All eight are included in every package, and Lihi directs their work.
The agents do the production work, and Lihi stays in charge of it. She sets the direction, contributes ideas and copy, and reviews every piece before it reaches you. You approve before anything is published. Founder videos use your own recordings, never an AI avatar.
No. The call is where we work out the right content volume and channels together. Choose "Not sure yet" when you book, or pick the package you are leaning toward.
Yes. Lihi shapes the direction and personally reviews every client's monthly content batch before it reaches you. That is included in all three packages, not reserved for the largest one.
Your expertise and point of view, approved facts and assets, business updates, and timely approval of each batch. We take the coordination and production off your plate, but the best content still starts with what you know.
No. Every package can use brand-led videos built from your approved assets, product footage, screenshots, simple motion graphics, and suitable licensed material. If your founder prefers to appear on camera, you record and we provide scripts, recording guidance, editing, captions, and publishing. Videos run about 30 to 60 seconds, and we do not travel to film.
We deliver each month as one batch, already reviewed by Lihi. You approve it with one consolidated round of revisions, and we schedule and publish what you approve.
Social Growth covers your founder LinkedIn profile, your company LinkedIn page, and any two of Instagram, Facebook, X, and TikTok. Only pieces that suit a channel are published there, so publication counts depend on the channels you choose.
You do. We publish through standard scheduling access to your accounts, and you keep ownership of every account.
Yes, with the employee advocacy add-on. We write posts for 2 to 5 of your team members in their own voice, for their personal LinkedIn profiles. Lihi reviews them with the monthly batch, and each person approves their own posts. It works with any package, and the volume per person is agreed on the call.
Every month you get a results report. Every link we publish carries tracking tags, and the report shows the visits, form fills, contacts, and deals from social that reached your HubSpot, alongside reach and engagement by account. Not on HubSpot? We agree the setup on the call.
That is the work we are built for: B2B service and technology companies with complex offers, in sectors such as SaaS, AI, agritech, foodtech, defence, cybersecurity, consultancies, and specialist technology services. Lihi leads discovery so we understand your offer and your buyers, and you approve facts before anything is published.
We build every month around your commercial priorities: the questions buyers ask, the calls to action that fit, and a monthly report on what reached your HubSpot. We do not promise a set number of leads, sales, or revenue from organic posts.
Daily comment and DM management, paid advertising, on-site filming, bespoke animation, and new landing pages sit outside the core social packages.
We discuss pricing on the call, once we understand the volume and channels that fit your business.
Book a call with Lihi
Let's find the right package for your business.
Let's find the right content volume, channels, and add-ons for your business. You do not need to know your package in advance.
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