Fractional CMO for B2B & SaaS
The Fractional CMO Who Comes With a Built-In Execution Team
You don't need another strategy deck. You need someone who builds the plan, then ships it.
Triple & Co. gives you a senior fractional CMO with 15+ years scaling B2B SaaS companies, backed by 8 supervised AI agents that execute the work daily. Strategy and execution. One partner. One price. No hiring freelancers. No managing juniors. No waiting quarters for traction.
15+ years in B2B SaaS · $70M+ raised with our playbooks · Built in Israel, the Start-Up Nation
The problem
A Fractional CMO Without a Team Is Just an Expensive Advisor
Here's the dirty secret of the fractional CMO industry: you're paying executive rates for a strategy document.
The typical engagement goes like this. A seasoned marketer joins your leadership calls, audits your funnel, and hands you a sharp 90-day plan. Then reality hits. Who writes the content? Who builds the campaigns? Who runs the ops, the CRM, the reporting?
You do. Or rather, you start hiring. A freelance writer here. A paid media contractor there. A junior marketer to hold it together. Suddenly your "fractional" hire spawned five more vendors, a fragmented stack, and a part-time job for you: managing them all.
The strategy was never the bottleneck. Execution was. And the traditional fractional CMO model leaves that part entirely on your plate.
The Triple & Co. model
Senior Strategy Plus Full-Scale Execution. For the Cost of One Executive.
Triple & Co. runs on a model we call Woman in the Loop (WIL): senior human judgment directing a supervised AI execution layer.
Lihi Pinto, Your Fractional CMO
15+ years scaling B2B SaaS companies. $70M+ raised on the back of her go-to-market playbooks. Lihi owns your strategy: positioning, pipeline architecture, pricing, board-level reporting. Every decision that requires judgment, taste, and accountability stays human.
A Digital COO That Runs the Operation
Workflows, briefs, QA, and handoffs between agents are orchestrated automatically, so nothing waits on a status meeting. Your strategy turns into sequenced, supervised work the moment it's set.
8 Specialized AI Agents That Execute
Content, campaigns, SEO, analytics, outreach, design, marketing ops, and reporting. Each agent is trained on your positioning and reviewed before anything ships. Meet Camille, Vega, Rex, Zara, Nova, Atlas, Sage, and Lumen.
The Math Founders Care About
| Traditional fractional CMO | In-house team | Triple & Co. (WIL) | |
|---|---|---|---|
| Senior strategy | Included | Maybe | Included |
| Daily execution | Not included | Included | Included |
| Time to first output | Weeks | Months | Days |
| Annual cost | $60K+, plus the team you still hire | $400K+ | One executive-level retainer |
You get the judgment of a CMO who has done it before, and the output of a full marketing department, without building one.
Your AI team
Meet the Agents Behind the Execution
Eight AI specialists, each trained for a specific marketing function — supervised by Lihi, zero unsupervised output.
Global by default
Built in the Start-Up Nation. Operating Everywhere.
Triple & Co. is headquartered in Israel, the densest startup ecosystem on earth and the proving ground where B2B SaaS companies learn to sell globally from day one. That DNA is our default setting: every playbook we run assumes a global market, a remote team, and a US or European buyer.
Async by Design
Our AI execution layer works around the clock, and Lihi overlaps with both US and European business hours. Most clients say we respond faster than their in-house teams did.
Fluent in Your Market
Native-level English and Hebrew, with deep experience selling into US enterprise, European mid-market, and global developer audiences.
A Track Record You Can Verify
Our work and our founder's companies have been covered in TechCrunch, Calcalist, and Globes. The playbooks behind $70M+ in funding rounds are the same ones we run for clients.
As covered in TechCrunch · Calcalist · Globes
FAQ
Fractional CMO Questions, Answered
Consolidating agency retainers instead of hiring an executive? See our CMO as a Service model.
Stop Hiring Strategy and Execution Separately
One senior operator. One supervised AI team. One number on your P&L.
Book a 30-Minute Revenue Diagnostic →No pitch. You'll leave with 3 specific growth gaps, whether we work together or not.